STRATEGIZING SOURCES OF FINANCING OF AGRARIAN BUSINESS 

Samygin Denis Jur'evich, candidate of economical sciences, associate professor, sub-department of economic cybernetics,
Penza State University (40 Krasnaya street, Penza, Russia), E-mail: vekont82@mail.ru
Kosterin Maksim Igorevich, student, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: mxxkn16@gmail.com
Egorova Marina Olegovna, student, Penza State University (40 Krasnaya street, Penza, Russia),
E-mail: mar.egorova2012@yandex.ru 

338.434 

Background. In work the problem of increase in investment attractiveness of agrarian business which research in domestic practice of strategic management of agricultural industry is under construction only by methods of assessment of financial stability of producers that is directed to attraction only of loan sources of financing rises.
Methods. For development of actions for stimulation of investment activity from owners of agrarian business, the Western European technique of estimation of cost of the capital is complemented with the developed econometric models of diagnostics of influence on financial results of own and loan sources of formation of the fixed and current assets.
Results. Proceeding from criterion of maximizing profit the model of optimization of structure of the capital which in the new look will allow to increase greatly effect of use of loan and own resources is constructed.
Conclusions. The fundamental difference of the offered approach consists in qualitatively other tool support of strategic decisions on optimization of sources of financing of agrarian business. 

strategic planning, optimization of the capital, econometric modeling, financing sources, agrarian business